Summary

Senior UX writer and content designer with 10+ years of experience crafting user-centric content for digital platforms. Expertise in developing clear, concise copy for complex interfaces, including enterprise-level and consumer-facing applications. Proven collaborator adept at creating intuitive experiences that achieve business objectives while maintaining empathy for the user.

Work Experience

Senior Content Designer, International Growth

Adobe, March 2025 – ongoing

Design content experiences across many products and platforms while collaborating closely with cross-functional partners.

Senior UX Writer

Humana, October, 2024 – March 2025

Create clear, accessible content across digital platforms (mobile apps, web, SMS) that aligns with brand voice and SEO strategy
Transform complex healthcare topics into user-friendly content while maintaining accuracy and compliance standards
Partner with designers, researchers, and product teams to develop effective user experiences
Collaborate with subject matter experts to gather and simplify technical information for diverse audiences
Help establish and maintain digital content guidelines and standards

Senior UX Writer, Monetization and Platform Experience team

Adobe, March, 2022 – September, 2024

User interface text

Crafted compelling in-app messaging across the product experience, including modals, CTA buttons, error states, and paywalls
Developed user-friendly text for the Adobe admin console, successfully implementing complex features such as domain enforcement (ask me for the password)
Created innovative sign-up and sign-in flows, including pioneering Passkeys integration

User experience copy

Authored engaging content for website landing pages, shop pages, and product tours, resulting in increased user engagement
Developed a new software piracy conversion journey, known as simplified experience (ask me for the password), increasing the conversion rate by 13%
Established and maintained consistent voice, tone, and messaging across all platforms and interaction flows

Generative AI

Tested and suggested refinements of beta generative AI caption writing and generative fill features
Developed error messaging for AI-related user conduct violations

Strategy and collaboration

Conceptualized and executed new proof-of-concept experiences, navigating technical constraints to deliver innovative solutions
Collaborated cross-functionally with UX designers, product managers, legal teams, and researchers to iterate and improve user experiences
Translated data-driven user testing insights into actionable UX improvements

Content Strategist, Digital Experience Team

UW Medicine, 2019 – 2022

Content development and UX writing

Developed and optimized user-centric copy for various digital touchpoints, including modal dialogues, chatbots, SMS notifications, and error messages
Authored compelling content for websites, digital publications, and campaign landing pages
Implemented a consistent brand voice across all digital platforms

Strategic planning and collaboration

Partnered with cross-functional teams to analyze, iterate, and enhance content and user experience
Led content audits, identifying and eliminating redundant and outdated information
Developed end-to-end content solutions in response to client requests

Research and innovation

Conducted competitive analysis to align messaging with user expectations and industry trends
Collaborated with UX designers to translate user research into data-driven content strategies
Identified and resolved product and interface issues

Content Marketing Writer, Strategic Marketing & Communications

UW Medicine, 2013 – 2019

Storytelling and content creation

Conceptualized and authored engaging consumer health articles for Right as Rain, a wellness blog
Developed emotionally resonant stories for content marketing campaigns
Collaborated with medical professionals and subject matter experts to ensure accuracy and relevance of all content

Content development and team contributions

Created and refined content for websites, digital marketing assets, and presentations, enhancing brand consistency across platforms
Shepherded content through review by diverse stakeholders
Mentored junior team members in brand voice and content best practices

HowToMedia, Inc. (startup), 2006 – 2013

Editor-in-Chief, 2009 – 2013 | Senior Writer and Editor, 2006 – 2009

Led cross-functional collaboration with designers, product managers, and developers to iteratively improve content and UX
Spearheaded content strategy development and implementation, managing a team of writers to ensure consistent quality and brand voice across all platforms
Streamlined content management processes for site redesign/transition to Drupal CMS
Authored high-performing articles and social media content informed by SEO
Utilized Google Analytics and Webmaster tools to drive data-informed content decisions
Conducted comprehensive research on acquisition targets and new content opportunities
Participated in rigorous QA processes for new releases
Diversified content types to include interactive features and multimedia elements

Education